If you run a restaurant, you need to consider what your SEO strategy is and how you can improve it. Having a website is important for restaurants as they allow people to find them and see what they offer. Of course, there is no point in having a website that no-one can search for and this is why you have to have a good SEO strategy as it increases the chances of your site and restaurant being found.
Focus On Local SEO
Local search engine optimization is something that restaurants should focus on instead of regular SEO. Bayside Skillet works with a top Tahoe SEO agency to rank by the shore. The strategy you need for local SEO is different to regular SEO because the search engines are looking for different information. Local SEO helps you rank for local searches which include searches for particular restaurants in a set location or restaurants close to the searcher.
If the searcher is looking for more generic terms than local searches will still appear. If someone searches for Italian restaurants, local results will appear first and then the more generic results. Of course, the results that appear for the generic searches are only the top 3, so it is important that you have a good SEO strategy, inquire with seo tahoe.
What The Search Engines Look For
Before you start creating your SEO strategy, you need to know what search engines look for in local results. Most search engines will look at your physical location and its relevance to the search term, citations, reviews, and NAP information. It is important that you consider all of these factors when you create your SEO strategy as they are all points that are within your control.
Have Your Physical Address On Your Website
The physical location of your restaurant needs to be on your site. Ideally, you should have this information on each page of the website, and it is recommended to place this at the bottom of the page. The information also needs to be in a format that the search engines can read as it will be used to locate your restaurant and look for citations.
If you have more than one restaurant, then you need to list the addresses for each location. Having a separate landing page for each of the locations is recommended. This allows the search engines to index each page for its site and ensures that your visitors land on a page with information relevant to them.
Open Different Google Accounts
Google has a range of products that will help you rank for local searches including Google My Business, Google Places, and Google+ Local. It is recommended that you sign up for at least Google Places and Google My Business. Both of these services are free to use and will greatly help you get more visitors.
The information that you provide when opening your accounts will need to be the same as the information on your website. Addresses should be in the same format, and you need to include a few keywords in your description. With Google My Business you will also need to select the category of your business.
When setting up your Google Places account, you will need to provide your address so Google can send you a postcard with a pin number on it. Once you have the pin number, you can enter it in, and your Google Places registration will be complete. After opening these accounts information such as opening times will appear on your search results, and you will be placed on Google maps.
Register With Local Directories
The citations that search engines look for are references to your business on other websites. Online directories are the easiest way to get these citations, and they also offer you another means of getting traffic to your website. Directories like Yelp are recommended as they also allow you to build ratings for your business.
The information that you provide the directories needs to match your website and Google accounts. If the details are different, the search engine will not be able to locate the citation, and your potential visitors will be provided with incorrect information.
To rank highly for local searches you need to have better reviews than your competition. Your Google accounts will allow people to leave feedback and many online directories will as well. It is recommended that you focus on getting people to leave reviews on either Google or Yelp. Visit Tahoe SEO – LinkedIn.